App Store Sees Record-Breaking $300 Million in Purchases on New Year's Day

app store had record-breaking holiday season according new press release issued apple afternoon. during week starting on christmas eve, record number of customers made app store purchases, spending more $890 million in seven-day period.

on new year's day 2018 alone, customers made $300 million in purchases. apple marketing chief phil schiller said company "thrilled" reaction revamped app store introduced part of ios 11.

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"we thrilled reaction new app store , see many customers discovering , enjoying new apps , games," said phil schiller, apple's senior vice president of worldwide marketing. "we want thank of creative app developers have made these great apps , helped change people's lives. in 2017 alone, ios developers earned $26.5 billion -- more 30 percent increase on 2016."

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according apple, popular augmented reality game pokémon go topped app store charts on december 21 after new ar features introduced. apple says there close 2,000 arkit-enabled apps on app store, popular titles including csr racing 2, stack ar, kings of pool, amazon, wayfair, night sky, pitu, , snapchat.

apple's arkit mention comes following report has suggested interest in arkit apps waning. app store data shared yesterday apptopia suggests developers have been releasing fewer arkit-compatible apps on course of last 2 months.

apple in ios 11 introduced new app store separates apps , games distinct categories improved app discovery. redesigned app store features "today" section that's updated on daily basis new , popular apps , games.

article link: app store sees record-breaking $300 million in purchases on new year's day

 

considering lot of apps unnecessarily turning subscription model, isn't surprising.

 

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