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instagram testing new feature allows users follow hashtags on picture-sharing social platform, according reports.
currently, instagram users must rely on individual accounts keep content want engage with. added ability follow hashtags, first spotted twitter user @social_pip , the next web, make easier users find content they're interested in.
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example, users interested in formula 1 racing follow hashtag #formula1 , see relevant content in feed without having follow account holders post content.
understandably, become overwhelming, instagram appears limiting current hashtag follows "top posts , recent stories", per overlay description hovers on option.
far there's no indication if or when instagram roll out hashtag following ability everyone, feature's usefulness suggests make cut sooner rather later.
article link: instagram's testing feature lets users follow hashtags
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