Amazon Readies Bid for English Premier League Soccer Streaming Rights

amazon preparing bid next month rights stream english premier league football (soccer) matches, if report bloomberg morning go by.

according source familiar matter, digital giant sees english premier league huge opportunity draw more people prime membership service in u.k. , convert occasional customers more loyal shoppers.

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amazon has bought video streaming rights live sport including tennis , national football league, premier league remains europe's prized live sports broadcast asset , growing audience in u.s., fits in amazon's broader strategy bring more sports content global customers.

e-commerce giant tied deal produce documentary series manchester city, current premier league leaders, increased speculation might next pursue live soccer rights. sky , bt sport share rights epl, following auction in 2015 saw broadcasters splash £5.1 billion ($6.9 billion) between them 3 seasons.

next auction in february see 7 packages being offered premier league, varying 32 matches 20 matches each. amazon bid 1 of smaller packages broadcasting in u.k., according bloomberg. auctions streaming rights in other markets held separately. both amazon , premier league declined comment.

in september, apple revealed own aspirations offering more live sports through apple tv 4k, a new sports section on device , in new tv app offering integration channels espn. despite sports being seen big selling point set-top-box device, apple's offerings in tv category remain skewed towards american audiences.

however, if amazon chose offer sports through prime video app on apple tv, it's theoretically possible u.k. owners of apple's set-top box 1 day stream epl matches device.

article link: amazon readies bid english premier league soccer streaming rights

 

be if take away bt.

 

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